Believing you deserve to be wealthy is among the strongest psychological tips to spice up your wealth. With trillions of {dollars} circulating on the earth, you need to ask your self: Why not me too?
Take into consideration the knuckleheads you grew up with—folks no smarter or more durable working than you—who in some way ended up making huge fortunes. The distinction? They took calculated dangers and gave themselves permission to strive. Bear in mind who they’re and say it once more: Why not me too?
The phrases you say to your self carry actual energy. All of the self-doubt—I am not adequate, not sensible sufficient, not likable sufficient, not related sufficient—sabotages your potential. Your physique can’t distinguish between actual and imagined limitations. Fill your thoughts with negativity, and also you’ll defeat your self earlier than you even start.
Anybody who performs aggressive sports activities, launches a enterprise, or takes on any high-stakes problem understands the significance of mindset. Your beliefs will both act as a tailwind or a headwind to your success.
The Finest Psychological Trick I Use To Maintain Going
Right here’s the psychological trick that has motivated me to maintain making an attempt new issues—even after retiring in 2012 with $3 million. I might have twiddled my thumbs and performed nothing. Particularly as my wealth grew with the bull market, I had each purpose to chill. However as a substitute, I selected to:
Many readers thought I used to be loopy, particularly throughout my Uber driving section. Newer readers merely thought I used to be mendacity. What sort of bozo drives strangers round at 6 a.m. for $18/hour when he might be sleeping in, letting passive earnings work for him?
However I loved it—getting out of the home early, chatting with strangers. It felt like taking part in the lottery with every new passenger. Was I going to get a stunning one that would share with me their hopes and desires? Or would I get a hungover grump who vomits in my automotive? So enjoyable!
Working For Close to Minimal Wage Retains You Grounded
Driving for Uber was humbling. It compelled me to relive the embarrassment I felt as a teen working at McDonald’s when classmates walked in and noticed me behind the register. As a substitute of claiming hello, I’d slip to the again to make apple pies so that they wouldn’t see me.
Wanting again, I’ve all the time felt ashamed of that second. At 15, I ought to’ve been proud I used to be incomes cash to purchase what I wished, not simply asking my dad and mom for an allowance. So years later, after I picked up an previous finance shopper of mine as an Uber driver, I confronted these lingering emotions head-on. I took him the place he wanted to go, and in doing so, discovered a way of closure I didn’t know I wanted.
Deep down, I knew $3 million wasn’t sufficient to remain unemployed without end—particularly if I wished to lift a household and stay in costly locations like San Francisco or Honolulu. So I instructed myself an extra phrase that fueled my drive:
“All people I do know is richer than me. Why can’t I be wealthy too?”
The Further Phrase Made All of the Pyschological Distinction
Mathematically, I do know not everyone seems to be richer than me otherwise you. However I’ve discovered that combining these two phrases—“All people I do know is richer than me” and “Why cannot I be wealthy too?”—creates the last word combo for perception and motivation.
Consider these phrases as counterforces that work collectively to propel you ahead in your wealth-building journey.
“All people I do know is richer than me” can set off a way of inferiority. That sting? It lights a hearth. It motivates you to take motion, to catch up, to shut the hole. On the identical time, the phrase retains you grounded. It reminds you that there’s all the time somebody doing higher—so keep humble.
And humility is essential.
Humility prevents you from complicated luck with ability. With out it, you would possibly begin believing you are an investing genius—when the truth is, you had been simply using a bull market. You would possibly even get cocky, purchase shares on margin, and lose every part.
With out humility, you would possibly suppose you’re an distinctive worker or an excellent entrepreneur—when actually, you had been born into wealth with connections that cleared your path lengthy earlier than you began strolling.
So sure, the phrase might be highly effective, however use it with warning. Don’t let it crush your hope or persuade you that you just’re one thing you’re not.
That’s the place the second phrase is available in: “Why cannot I be wealthy too?”
That is the one which lifts you up. It affirms your self-worth. It reinforces the idea that in the event you work laborious, take sensible dangers, and dwell with intention, you can also obtain monetary success.
As a considerate, sort, and pushed individual, you deserve good issues. So let this phrase remind you that constructing wealth is inevitable for somebody such as you.
Most Individuals Truly Consider They Are Poorer Than They Actually Are
The great thing about the phrase “All people I do know is richer than me” is that you just in all probability already consider this unconsciously.
Actually, there’s educational analysis to help this sense. An economics article revealed by MIT titled “Richer (and Holier) Than Thou?” exhibits that most individuals misperceive their place within the earnings distribution.
If survey members had been unbiased, their perceived and precise earnings rank would align intently alongside a straight line. However because the chart within the article exhibits, most individuals place themselves decrease than the place they really are. We’re all center class, whether or not we really are or not.
Hooray for widespread underestimation!

On condition that most individuals consider they’re poorer than they really are, all they need to do is consciously repeat this narrative—both out loud or of their heads—to assist make it really feel actual. When paired with the phrase “Why can’t I be wealthy too?”, this mindset can activate their motivation muscle and spark motion.
Attempt it day-after-day for a month and watch your self remodel!
It is Straightforward To Persuade Your self Of Something
Since graduating from The Faculty of William & Mary in 1999, I’ve solely lived in two cities: New York Metropolis and San Francisco. Consequently, I’ve no drawback feeling poorer than others. These two cities have the very best focus of millionaires, centi-millionaires, and billionaires in America.
For inspiration, I typically drive or jog by the wealthiest elements of San Francisco to marvel on the $50+ million mansions. Each proprietor both based an organization, was a CEO, or had dad and mom who did. Their wealth is nearly unfathomable.
I ended up studying about how they constructed their fortunes and tried to include a few of their greatest practices into my very own habits and entrepreneurial efforts. One factor turned clear: the one factor we are able to totally management is our work ethic.
Many of those founders and CEOs labored 16-hour days for years, sacrificing every part to appreciate their imaginative and prescient. It was extremely motivating. They’d snigger on the concept of people that work solely 40 hours per week and complain why they can not get forward.
And but, in the event that they stepped exterior their properties for a stroll, they had been similar to the remainder of us. They breathed the identical air, bought soaked by the identical rain, and needed to look each methods earlier than crossing the road. They nonetheless had to make use of the lavatory (hopefully with a Toto Washlet). Their children nonetheless threw tantrums and examined their persistence.
That’s after I noticed the “Why not me too?” in motion.
Examples of Self-Perception in Completely different Types
The “All people is richer than me. Why can’t I be wealthy too?” psychological trick applies throughout many areas of life. Listed below are some private examples of how this mindset has helped me push ahead, even when doorways had been closed.
1) Overcoming Rejection From Tech Corporations In 2012
After being rejected or ignored by each single tech firm I utilized to in 2012—a part of the method to qualify for unemployment advantages—I requested myself, “Why don’t I deserve a job at one in all these firms too?” However as a substitute of constant to use as soon as my unemployment advantages ran out, I made a decision to do my very own factor and purchase their inventory as a substitute.
I turned rejection into alternative by making the individuals who ignored me work for me as a substitute. 13 years later, my investments in firms like Google, Apple, Meta, Tesla, and Netflix have carried out extraordinarily properly. And the truth that I didn’t need to grind away at these tech corporations to earn a stable return makes the result really feel much more particular.
As well as, these rejections motivated me to construct the very best private website I might—one which has turn into an unimaginable supply of pleasure and objective in my post-work life.
2) Getting Concerned in AI in 2024
After reaching out to a number of personal AI firms in 2023 and 2024, I noticed I had no actual shot of getting employed. Anthropic even implied I used to be too previous! Nonetheless, I instructed myself once more, “Why don’t I deserve a seat on an AI rocketship too?”
To keep away from getting left behind, I partnered with Fundrise and invested $153,000 into their enterprise product in July 2024, which holds stakes in personal AI corporations—together with Anthropic, OpenAI, Databricks, and Anduril. Now, personal AI workers work for me too. I want I had invested extra, however that was nearly all of the money I might muster up on the time.
My hope is that in 10 years, I will really feel the identical approach about my present personal AI investments as I do concerning the public tech shares I purchased again in 2012. I’ll proceed to dollar-cost common for the foreseeable future.

3) Making A Nationwide Finest Vendor Record
As soon as I discovered that ~350,000 historically revealed books come out every year—and one other ~1.7 million are self-published—I noticed making Millionaire Milestones a nationwide bestseller was a protracted shot. With solely 150 spots on the USA In the present day Bestseller listing throughout all genres, my odds had been about 0.04%, or 1 in 2,500. With out working for a serious publication or monetary group to piggyback off, I used to be at an enormous drawback.
However once more, I instructed myself, “Why not me too? Buy This Not That made the WSJ greatest vendor listing.” To attempt to beat the chances, I wrote dozens of articles and newsletters, went on podcasts, got here up with a 1X1 consulting promotion, despatched out lots of of signed bookplates, and am internet hosting a fireside chat on May 21 for individuals who decide up a tough copy of MM beforehand.
Lo and behold, when the USA In the present day Nationwide Bestseller listing got here out on Might 14, 2025, Millionaire Milestones: Simple Steps To Seven Figures didn’t simply squeak in—it landed at fortunate #21! That is nuts for a stay-at-home dad who is not always on the market within the public eye. Thanks all in your help!

Do not Get Dejected—Get Motivated As a substitute
I perceive that coming to a private finance website like Monetary Samurai and studying articles like The Common Web Value For The Above Common Individual would possibly really feel discouraging in the event you’re not but near the benchmarks. I additionally get that studying about households with $20 million web worths would possibly make you wish to throw your fingers up and quit.
However I problem you to get impressed as a substitute. I really like highlighting what’s attainable.
Numerous folks—similar to you—are constructing way more wealth than they ever thought attainable. Positive, luck typically performs a task in reaching outsized wealth. However most of those people began similar to you: college students from middle-class households attending public faculties, questioning what their future would possibly maintain.
A few of us are minorities who’ve needed to push by discrimination and unconscious biases simply to get an opportunity. Others dwell with disabilities or well being points that make it more durable to see, course of, or work together with the world. And a few come from damaged properties with little or no monetary help, but nonetheless work like hell to interrupt by.
We adapt. We leverage expertise. We push ahead and hold going. Even when we don’t hit a stretch monetary objective by a sure age, we’ll nonetheless find yourself constructing way more wealth than if we had by no means tried in any respect.
So say it out loud: “All people I do know is richer than me. Why can’t I be wealthy too?”
Let that query gasoline your drive. Might fortune shine in your future.
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What psychological methods or phrases do you employ to construct extra wealth for your self and your loved ones? How necessary do you suppose having a constructive cash mindset is in reaching monetary independence? And why will we cling to limiting beliefs when there’s a lot abundance on the earth ready to be claimed?
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