Meta says its controversial resolution to place an finish to its fact-checking program hasn’t impacted advertiser spend. On its This fall 2024 name, Meta CFO Susan Li assured traders that advertiser demand stays robust and the corporate’s dedication to model security stays unchanged, regardless of the brand new measures. In the meantime, CEO Mark Zuckerberg famous that the neighborhood notes function that changed fact-checking is solely the “higher” system, and he credited X with the unique concept.
Li advised traders Meta hadn’t “seen any noticeable influence from our content material coverage adjustments on advertiser spend,” however didn’t share any specifics. She additionally pointed to AI-powered instruments as serving to companies maximize the worth of their advert spend.
In the meantime, Zuckerberg added extra coloration across the causes behind Meta’s fact-checking resolution, introduced earlier this month, which solely applies to the U.S. in the meanwhile.
“I’m not afraid to confess when somebody does one thing that’s higher than us,” he mentioned. “I feel it’s form of our job to go and simply do one of the best work and implement one of the best system.”
The manager additionally pushed again at individuals’s interpretation of the top of fact-checking as which means that Meta not cares about including context or combating misinformation.
“That’s not proper,” Zuckerberg mentioned. “I truly suppose that the neighborhood notes system like what X has had for some time is definitely simply more practical than what we had been doing earlier than, and I feel our product goes to get higher due to it.”
Definitely, there have been many hilarious and often lewd memes trolling Zuckerberg’s resolution to finish fact-checking, most of which had been centered on the chief himself.
It comes as no shock that Meta would finish fact-checking within the U.S. simply as Trump comes into energy, given Republicans’ long-held issues that they had been being censored on social media when fact-checks had been utilized to their posted content material.
Meta’s transfer to immediately rip off X’s concept as its fact-checking alternative, fairly than invent a brand new system of its personal, can also be par for the course. The corporate has a protracted historical past of copying concepts from its competitors, like when it borrowed the idea of Tales from Snap. Zuckerberg years in the past admitted this in congressional antitrust hearings when he admitted that Fb had “definitely tailored” different options that rivals had led in. Nowadays, he’s much less shy about giving credit score to these concepts Meta is taking for its personal.
