Lock display platform Glance introduced at this time that it’s launching a brand new generative AI-based procuring expertise. It would counsel completely different outfits on a consumer’s customized avatar. The corporate is partnering with Google to make use of the corporate’s Gemini fashions and Vertex AI to deploy the expertise.
Individually, the corporate additionally received contemporary backing from Google — which was already an investor — in keeping with individuals acquainted with the matter. Look and Google didn’t touch upon the funding particulars.
Look mentioned that it’s already experimenting with the new-gen AI-powered expertise within the U.S. via a brand new app referred to as Look AI. The startup plans to roll out this expertise to all customers within the U.S. and India within the coming months.
Google is making an attempt to have extra firms use its Gemini and Cloud platforms for AI implementation in India. The corporate can also be investing in startups in parallel. Most lately, it backed the webtoon platform Toonsutra.
Look’s CEO, Naveen Tiwari, mentioned that the app’s mannequin understands trend tendencies and personalizes solutions for you.
“Consider this expertise as trying via a trend journal with the newest attire, the place you’re the mannequin on every web page,” Tiwari mentioned.
Tiwari added that the corporate desires to construct a discovery engine and a feed with the intention to discover completely different gadgets — and purchase those you want probably the most.
Customers who obtain the app must add a selfie of themselves, choose their gender, hair size, and ethnicity, and specify their physique sort throughout the onboarding course of. Subsequently, the app will generate a mannequin for you utilizing AI. Look will then present you completely different appears in your lock display. You possibly can faucet on a button on the lock display to see some solutions from the net that match the AI-generated avatar’s attire.
Look fetches these outcomes from the ecommerce websites it has partnered with. At launch, the corporate mentioned it has 400 companions. The startup takes a lower if the shopper completes a purchase order because of affiliate hyperlinks.
Within the Look AI app, customers can scroll via a number of outfit solutions and even put them on the lock display. On the app, other than attire, you’d additionally get solutions about different gadgets current within the scene, comparable to a guitar or a candle. However in the intervening time, you may’t buy them. Sooner or later, customers will be capable of tune their solutions utilizing an upvote/downvote-like mechanism together with utilizing chat to search out inspiration for a particular look.
Look, which has over 300 million energetic customers in markets like India, Japan, and Indonesia, primarily shows its content material on Android-powered telephones’ lock screens. Whereas India is the biggest consumer base for the corporate, it piloted its lock display answer within the U.S. final yr in partnership with Motorola. The corporate has began making inroads into exhibiting this content on smart TVs as well.
Corporations and startups are attempting to unravel personalization within the ecommerce world via AI-powered search and brokers, beginning with tech giants like Google and Amazon. Look goals to be an app that evokes customers to purchase garments.
