Tremendous.cash, a monetary service platform spun off final 12 months by Walmart-owned Flipkart, has quietly partnered with funds infrastructure agency Juspay because it expands into direct-to-consumer (D2C) checkout and targets $100 million in annual income by 2026.
The partnership comes as Juspay works to rebuild momentum after going through pushback from main cost corporations earlier this 12 months — a dispute that sophisticated its fundraising efforts.
Final week, Tremendous.cash launched its D2C checkout product, Tremendous.cash Breeze, which guarantees retailers a one-click checkout expertise and goals to hurry up on-line purchases by eradicating one-time passwords and repeated logins. The corporate didn’t disclose any know-how companions, however TechCrunch has realized that Juspay is powering the funds infrastructure for Tremendous.cash’s newest providing.
The transfer may assist Tremendous.cash attain new clients and construct visibility amongst D2C manufacturers — increasing its presence past Flipkart’s present consumer base and making the model extra acquainted to web shoppers. Whereas Tremendous.cash already advantages from Flipkart’s distribution, the checkout product alerts an effort to determine a stand-alone id within the broader e-commerce ecosystem.
The partnership is much more vital for Juspay, which has been working to regain floor with Indian retailers. The SoftBank-backed firm misplaced numerous them after payment gateways, including Razorpay and Cashfree Payments, moved away from Juspay in January, urging retailers to undertake their in-house cost processing instruments as a substitute. The fallout affected Juspay’s fundraising efforts, with its most up-to-date spherical coming in at $60 million, down from earlier expectations of round $100 million, individuals conversant in the matter informed TechCrunch.
Juspay was as soon as a most well-liked back-end accomplice for cost aggregators, serving to them cut back transaction failures by means of its cost routing platform. The corporate counts Amazon as a long-standing shopper and acquired a cost aggregator license from the Reserve Financial institution of India final 12 months. However as competitors intensifies in India’s digital funds house, gamers like Razorpay, Cashfree, and Flipkart spinoff PhonePe have begun limiting their own reliance on third-party providers, opting as a substitute to deepen their direct relationships with retailers.
Tremendous.cash’s determination to accomplice with Juspay runs counter to a broader pattern of cost gamers constructing and controlling their very own infrastructure. However for a younger fintech nonetheless increasing its attain past Flipkart, the transfer provides a shortcut to D2C integrations with out having to construct full-stack cost capabilities from scratch. It additionally alerts Tremendous.cash’s intent to delve deeper into shopper transactions and improve funds by means of its platform.
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Launched as a cost app in June 2024, greater than a 12 months after Flipkart formally separated from PhonePe, Tremendous.cash has since develop into one in all India’s high 5 UPI (Unified Funds Interface) apps by transaction quantity. UPI is India’s government-backed on the spot cost system. The app processed over 200 million transactions per 30 days for 4 consecutive months by means of August, per data from the Nationwide Funds Company of India, the federal physique that manages the UPI system.
In current months, Tremendous.cash has surpassed giant non-public banks like Axis Financial institution and ICICI Financial institution, in addition to fintech gamers, together with Amazon Pay and CRED, to climb the UPI rankings — a big feat for a newly launched app.
Tremendous.cash has additionally develop into a high issuer of secured bank cards in India, holding a ten% market share, in keeping with business insights shared with TechCrunch by an individual conversant in the info. These playing cards require clients to place down a deposit and are presently issued in partnership with Utkarsh Small Finance Financial institution. The corporate is trying to broaden the enterprise and is in talks with a personal sector lender to scale distribution, a supply informed TechCrunch.
To date, Tremendous.cash has issued round 300,000 secured playing cards and is including roughly 50,000 new playing cards every month, the individual added.
The secured card enterprise is central to Tremendous.cash’s monetization technique, serving to it transfer customers from low-margin UPI funds into revenue-generating monetary merchandise. Whereas the corporate doesn’t cost for UPI transactions, it makes use of that quantity to onboard clients and cross-sell higher-yield choices equivalent to bank cards and shopper loans.
Not like many different UPI-focused fintechs, Tremendous.cash has stored its burn charge low by counting on Flipkart’s distribution moderately than heavy advertising and marketing. The corporate additionally operates with a lean crew of round 130 to 150 individuals to serve its consumer base of over 80 million customers, TechCrunch has realized.
For Flipkart, Tremendous.cash marks a renewed push into fintech after it formally spun out PhonePe in 2023. Whereas PhonePe went on to dominate India’s UPI panorama, it now operates independently beneath Walmart’s broader umbrella. Tremendous.cash, in contrast, stays tightly built-in with Flipkart and seems centered on monetizing monetary providers immediately inside — and past — the e-commerce ecosystem.
To date, Flipkart has invested $50 million in Tremendous.cash to kick off its enterprise, led by Prakash Sikaria, who was beforehand Flipkart’s chief expertise officer for buyer progress, advertising and marketing, advertisements, and new initiatives, and who additionally based Shopsy. Sikaria additionally helped Flipkart purchase on-line journey firm Cleartrip and led merchandise equivalent to Flipkart Advertisements and SuperCoins, per his LinkedIn page.
Nevertheless, Tremendous.cash is trying to transcend Flipkart and lift an exterior spherical. The agency is already in talks with bankers and is aiming to boost the spherical at round $1 billion valuation someday subsequent 12 months, sources informed TechCrunch.
Tremendous.cash is presently on observe to shut 2025 with round $30 million in annual recurring income, TechCrunch realized. The agency is aiming to greater than triple that determine in 2026, largely pushed by progress in its secured bank card enterprise and private lending, in addition to by means of strikes such because the just lately launched D2C checkout product.
That stated, Tremendous.cash is presently in its early phases of monetization and can probably face intensifying competitors from established gamers like PhonePe, Google Pay, and Razorpay — all of whom are constructing or defending their very own funds infrastructure. Its skill to transform UPI scale into sustainable income, particularly by means of lending and checkout infrastructure, will decide whether or not it could possibly develop into Flipkart’s second main fintech success — or face the identical ecosystem stress presently weighing on its accomplice, Juspay.
Flipkart, Sikaria, and Juspay co-founder and CEO Vimal Kumar didn’t reply to requests for remark.
